An Insider’s Guide to Running a Successful Retail Store
Chapter 11: The Future of Retail: Omni Channel
Transcript:
So I'm sure you've heard a lot about Omni-channel retailing and it might sound a little scary to you but in a nutshell, it's this: It's being everywhere that your customer is. If they're standing in line at the movies or they're at the restaurant or they're home in bed, they want to be able to shop from their iPhones or their SmartPhones or their intern
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