As retailers continue to wrestle with digital attribution, omnichannel investments offer a rare, blue line path to ROI. 89 percent of the retailers classified by L2 in 2014 as omnichannel leaders saw positive same store sales growth this year.
Why? E-commerce pureplays typically net 77 cents on the dollar due to costly returns
However, retailers with e-commerce that offer in-store returns net 95 cents on the dollar, replacing lost revenue with incremental in-store spend during the return process.
The tr
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