To drive sales in a competitive market, retailers must find a way to personalise their omnichannel strategies for each and every customer. Achieving this isn’t easy, but with cloud technologies, retailers can connect previously siloed business areas and revolutionise the way they sell.
Let’s take this video example. Meet Sam, a travel blogger planning her next big trip – climbing Mount Kilimanjaro. She needs new hiking boots so asks Cortana, Microsoft’s smart assistant on her mobile
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