With the rapid growth of digital consumption and the explosion of social media channels, marketers are faced with more and more choices when considering how they want to reach the consumer. Dietmar Müller, CEO of KPS Consulting, says that for businesses to meet this challenge, they must digitalise their business processes and operating models.
For a full transcript visit: http://www.europeanceo.com/videos/2016/02/innovate-dont-renovate-kps-consulting-on-digitalising-your-business
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