تماشای ویدئو Embrace the Unexpected – 2017 IKEA Catalog از آی-ویدئو

This year’s catalogue encourages us all to let go of big expectations in the kitchen. It’s about throwing out the rules and recipes, embracing our imperfections and getting rid of that voice in our head that tells us we “should” be doing things a certain way. Jonah Reider just happens to be that kind of cook: a kindred spirit who believes like we do in bringing fun, ease and confidence back into the kitchen. The food Jonah creates is adventurous, confident and charmingly imperfect. Y
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