Welcome to the Vodcasts of the IUBH correspondence courses. (http://www.iubh-fernstudium.de).
In this video of the course "Change Management", part of the "Master of Business Administration" program, Professor Dr. Holger Sommerfeldt discusses the topic "Cultural Perspective - The Meaning Frame".
By the end of this lecture you will be able to understand what is involved in sense making as a change leadership activity and how meaning and social network analysis can be comb
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