http://www.vidoons.com Lecture given by Professor Andrew Fearne of Kent Business School illustrated with VIDOONS.
The concept of the value chain was introduced by Michael Porter in his seminal text 'Competitive Strategy' (Porter, 1995), in which he highlights the potential for different organisations within the chain and different functions within organisations to add value and thereby deliver competitive advantage. However, the term 'value chain' has yet to become cemented in the voca
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