To launch the first-ever 2018 Lexus LC—a vehicle that signals a new era of Lexus performance and design—the brand has developed a comprehensive marketing campaign as powerful and innovative as the new flagship coupe. Originally a concept vehicle, Lexus stunned many when the LC debuted in 2016 as a production model that so closely echoed the design concept’s dynamic styling. The fully integrated campaign illustrates unique stories of the luxury coupe, a vehicle that Lexus’ Master Driv
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