Social Media is one of the most exciting innovations of the early 21st century. With over a billion active users, Facebook has long been one of the go-to-places for new businesses to find and communicate with customers. Yet 500 or even 5,000 Facebook friends could never provide the 3 Million travel opportunities carpooling.com offers at any given moment. This is why Collaborative Consumption businesses need to learn to do more with a lower degree of social connectivity. With good ratings people can start to
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