Conversion optimization: create a website that doesn't just look good but works better http://www.techdivamedia.com.
In this video, I discuss how having consistency in your design used in your marketing (online and offline) creates "integrity" and builds trust in your prospective customer. We look at 3 examples to see how they establish that "integrity" by having consistent colors, fonts and styles. It sets up a user experience where a person subtly feels they can "trustquo
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