Heineken as part of its sponsorship of the U.S. Open, which began last Monday, gave the chance to feel like a real tennis umpire. It set up a U.S. Open umpire's chair in the midst of the always-hectic Union Square, and dared people to climb up and try to silence the crowd using the microphone.
As you can see below, it wasn't easy. And it has a bit of a twist at the end.
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