This was an interactive outdoor advertising campaign done by Inwindow Outdoor in collaboration with Engine Company 1, MacDonald Media and Clear Channel Outdoor for Monterey Bay Aquarium. Passersby at interactive bus shelters throughout San Francisco were able to experience a simulation of diving 150' and seeing marine life at various depths. In one month, there were over 32,000 unique users and over 43,000 photos taken. For more information visit www.inwindowoutdoor.com.
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